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... The title of this blog has to do with a Will Bruder quote I heard while attending the University of Arizona College of Architecture, Planning and Landscape Architecture (CAPLA) during the Fall of 1999 - "Learn to master the trash can and you might become something" - It really resonated with me and has stuck with me to this day. I suppose for me the concept hit hard that although you can discard an idea, concept, sketch, design, whatever for a certain project you may be able to revisit it at a later date under different circumstances - In other words designs never die, they evolve, they hibernate, they circle-back but they never die...Or maybe he was just telling us to quit our ideas of becoming Architects and to go live in a public park somewhere; which, given the current state of the industry probably would not have been such a bad idea...

That is what this Blog will be for me - With over a decade in the industry I have come to realize that what I thought I would be doing on a daily basis and what I actually do are pretty darn different - BUT - I still have ideas, I still have hopes and I still have my creativity; So, I figured this would be a good outlet...I will share my thoughts on work and the industry as well as whatever moments of creativity I can muster - And, yes, at the direction of my Wife I will keep the swearing to an absolute minimum.

Cheers...B.

Wednesday, November 30, 2016

BANNED:

... So, the NBA has been back for around a month now and I STILL have not had a chance to blog about this interesting article I stumbled across on Yahoo! regarding the story of the original Jordan 1's and the League's ban of he shoe during the 1984-1985 Season.

I know, I know - I am late with everything...But in all fairness, it has been a rough six months in the old Matray Household.

Anyway...It really is a fascinating example of strategic marketing that quite honestly started an sports empire the likes of which I do not think even Phil Knight could have imagined.

Quite simply, this is where it all started.

Here is the Yahoo! A article...I highly recommend it - And you get a look at the Jordan 31's; a re-imagined take on the "Banned" 1's that all of the Jordan Brand Athletes will be rocking on court this season.

http://sports.yahoo.com/news/nike-celebrating-banned-air-jordans-with-new-release-174631314.html

... And here is a fun graphic to pair with the article:


Michael Jeffery Jordan was a God among insects.

PEACE,
B.
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